Our Story

It Started With a Simple Question...

Why is it so hard for women to find great golf clothes?

Back in 2010, shopping for women's golf apparel wasn't easy. Selection was limited, sizing was inconsistent, and finding stylish, performance-driven clothing often meant visiting multiple stores or settling for whatever happened to be available.

There wasn't one place dedicated to women.

So, we decided to build it.

Golf4Her was founded with a simple mission: create a shopping experience designed exclusively for women golfers. One where style, performance, fit, and exceptional customer service all come together in one place.

What began as a small online boutique has grown into one of the largest destinations for women's golf apparel, shoes, and accessories, serving customers across the United States and around the world.

Growing Alongside the Women's Game

The game has changed dramatically since we opened our virtual doors.

More women are discovering golf than ever before. Fashion has evolved. Performance fabrics have become more innovative. Women have more choices, more confidence, and more reasons to play.

We've been fortunate to grow alongside that movement.

Today, Golf4Her offers carefully curated collections from many of the most respected names in golf alongside exciting emerging brands. Every product is selected with one goal in mind: helping women feel confident, comfortable, and stylish wherever they play.

More Than What You Wear

• Golf apparel isn't just about looking good.
• It's about feeling comfortable on the first tee.
• Feeling confident at a member-guest.
• Packing for a golf trip with friends.
• Walking 18 holes on a beautiful summer morning.
• Celebrating a great round, or laughing through a not-so-great one.

We believe the right outfit can help women feel more comfortable, more confident, and more excited to enjoy the game.

Built on Relationships

One of the things we're most proud of isn't the number of brands we carry or the styles we offer.

It's the relationships we've built.

Many of our customers have been shopping with us for years. We've helped first-time golfers find their first outfit, celebrated hole-in-ones, assisted with member-guest tournaments, styled golf vacations, and watched customers introduce daughters, sisters, and friends to the game.

Those relationships mean everything to us.

Giving Back

As Golf4Her grew, we knew we wanted to create an even greater impact.

That led to the creation of the Golf4Her Foundation, a nonprofit organization dedicated to supporting women's health initiatives, youth golf scholarships, and programs that encourage more women and girls to discover the game of golf.

We believe golf has the power to build confidence, create lifelong friendships, and strengthen communities. Supporting that mission is one of the most rewarding parts of what we do.

Looking Ahead

While the golf industry continues to evolve, one thing hasn't changed since 2010.

Our commitment to women golfers.

We're still dedicated to providing thoughtfully curated collections, exceptional customer service, and a shopping experience that makes women feel seen, supported, and inspired.

Whether you're teeing it up for the very first time or you've been playing for decades, we're honored to be part of your journey.

Thank you for being part of our story.

We can't wait to see where the next chapter takes us.